Our Story

NOT FOR is not just about some candles and fragrances - it’s an experience. Every detail, from the scent to the design, matters.

We launched NOT FOR in January 2025 with one simple belief: the little details make life special. Every scent, moment, and choice is made to be more than just fragrance - it’s part of your story.

It took us almost a year to bring NOT FOR to life and share it with the world! We picked eco-friendly, phthalate-free fragrance oils, made the scents just right, and designed the packaging. We didn’t want to make just another candle; we wanted to create moments you’ll remember.

What makes us different? Well, every candle is made with certified soy wax and high-quality fragrance oils for a clean burn. And our minimalist packaging? It’s not just for looks - it’s meant to be kept, repurposed, and appreciated long after the candle is gone.

We create for those who appreciate the little details. Whether it’s for you or someone who deserves something extraordinary, this is more than a candle.

It’s NOT FOR everyone.

- Leo, Owner

Why They Love NOT FOR

  • Xenia

    "The most amazing scented candles 😍🕯️ 💫- they smell incredible, and the packaging is amazing. Check it out and show some love!🔥"

  • MJ

    "My boyfriend is going to love the HIM candle, it just smells so authentic and deep."

  • Olivia

    "I really like this smell. It's so citrus and fresh but also smells like men. Confident. Not so weak and you can feel it!💗 I expected a bit more warmth in scent."

  • Sofia

    "When I received the box, I thought it was perfume! Very minimalistic design, I'll keep the jar in my bathroom."

  • Mayara

    "HER candle smells exactly how I imagine my clean house would after finishing all my tasks for the day - I would just relax and take a bath with it."

  • Victoria

    "These candles smell like perfume, very strong fragrance, sooo good. But I would prefer something a little softer. I love the Dior-inspired packaging."

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Design That Matters

One of our biggest challenges was creating a minimalist box that could be reused, repurposed, and appreciated.

Behind The Scenes

Our founder, Leo, takes pictures of our signature 'HIM' scent in Saguaro National Park, Arizona.

Perfume-Inspired Scents


We believe that scent should feel personal - like a memory, a presence, a moment or a mood. That’s why our candles are inspired by perfumes: they’re layered, expressive, and made to last. Each fragrance is designed to feel like it belongs to you, not just your space.